Our Story

 

 

Established in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with total or partial ownership of twelve clubs across the world. City Football Group also invests in other football related businesses and serves as a global commercial platform for our partners, whilst fulfilling our purpose of empowering better lives through football on a local and global scale, consistent with what “City” football has meant to people for over a century.

 

 

 

Our Winning Team

 

 

Our purpose is to empower better lives through football. We are proud of the role City Football Group clubs play in their localities, delivering positive economic, social and environmental impact through our operations and through programmes and activities that bring about meaningful, lasting change.

Based in Abu Dhabi and working closely with the GM and regional team, the Marketing Project Manager will drive regional marketing, content & comms KPIs, all whilst developing CFG marketing initiatives. These include fan screenings, trophy tours, Abu Dhabi City Cup, and the first-team warm weather training camp. The Project Manager will also relay global marketing initiatives within the region. Additionally, the role includes supporting Yas Mall Experience operations and business in collaboration with the operator and Yas Mall teams, overseeing the City Challenge, City Store, and F&B café. The Project Manager will work closely with various project teams, as well as internal and external stakeholders, to develop both operational and marketing plans, track progress, and communicate these effectively. The ideal candidate will ensure the success of these initiatives, meeting the quality and experience standards set.

 

 

 

This is Your City

 

 

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.

 

 

 

Your Impact

 

 

1. Assess fan experience in the region and adjust the plans as needed to ensure that a high level of interaction is achieved.

2. Develop annual KPIs and objectives for the region.

3. Plan a corresponding calendar of initiatives, campaigns and events to achieve the targets.

4. Own CFG marketing projects in the region – fan screenings, trophy tour, Abu Dhabi City Cup, first team warm weather training camp, global marketing initiatives and relationship with PUMA regional office.

5. Ensure that projects deliverables are of high quality, meeting CFG expectations, City brand values and delivering an authentic experience to fans.

6. Adopts an ‘objectives and measurement-focused’ mindset, enabling the department to build a full and true picture around the impact of the campaigns and initiatives.

7. Work closely with cross-functional teams, to deliver well-coordinated marketing initiatives in the region.

8. Support and contribute to the success of other regional functions – mainly Partnerships and Football Schools – from a marketing perspective.

9. Work with the Yas Mall marketing and City Challenge operator teams to develop and execute a comprehensive and coordinated marketing and promotional plan to drive improved business (revenue and profitability) and excellent authentic brand experience.

10. Quarterly review plans, and identify opportunities to improve, complement or amplify.

11. Prepare monthly business reviews and quarterly reporting.

 

 

 

What we are looking for

 

 

Essential

 

Undergraduate degree or equivalent
Familiar with marketing and promotion campaigns, and events
Skilled in managing relationships with partners
Knowledge of the Middle East landscape & culture
Strong digital literacy
Skilled digital management/consultancy
Strong team ethic and collaborative nature – confident managing multiple stakeholders
Flexible working attitude and approachable to respond to immediate business needs
Entrepreneurship mindset, dynamic and self motivated
Experienced/capable across all aspects of marketing
Experienced within Strategy & Planning
Knowledge of Integrated communications campaigns
Able to analyse result & make recommendations

 

 

Desirable

 

Competence in additional language (Arabic)
Experience in retail
Exposed to football environment
Exposed to overseas markets/business cultures
Exposed to brands in the Middle East